In Via Families we are doing collaborations with entities, companies and associations in favor of the families that are on our platform.
But, what is the main purpose of this collaborations?
To undestand it better, it is important to comeback to how the idea of our alliances arose.
By chance, Raúl Sánchez, the director of Large Families in Europe, saw one of our tweets published by Via Families and decided to get in touch with us and told us that he was interested in our platform and also he wanted to know how he could help their families.
That first interest resulted in a mutual collaboration agreement and, as a result, several families of the Large Families Association of Europe started enrolling on Via Families platform.
Families that were going to be able to relate with guarantees and between them under the same seal of their association.
That experience led Via Families to develop the concept within the platform, and likewise, be able to validate the families with a reference seal/stamp with which to meet and relate.
That is, the seal or frame under which families agreed, validated that the family was real and not a false profile. These were people who were already part of an association, with specific interests common to other families of the platform.
Thanks to this system, families started searching within Via Families platform, since being part of the Large Families Association of Europe gave them confidence, security and guarantee.
From this fact, every time that VIA FAMILIES went to an association and explained the benefits of belonging to a brand, the interest was immediate.
It is difficult that an association or company is not interested in grouping all its members. In Via Families we consider that this fact provides a plus of confidence and guarantee; its an added value.
That means, we must understand that a brand or logo are not only useful to sell a product or service, but can contribute much more than a purely commercial aspect.
What the brand possesses are values and has a social mission that we have not assumed in all its magnitude yet.
Our proposal to brands, companies and associations is to use our platform so that families can identify themselves under their umbrella – as a guarantee -.
Nowadays, the logo of a company only has value when the worker leaves the company and includes it in his resume to find a new job.
But if the brand decides to get involved on our platform, it will be granting a higher value to its employees, who will be able to go to Via Families and join with other families with similar needs.
Indirectly the employees will become an ambassador of the brand and the company will loyalty and empathize with their needs.
Likewise, all the families included on the platform will know that the brand is involved with its workers and that they collaborate in international education.
Associations such as Celiac of Catalonia can be coupled to Via Famlies and we, at the same time, get on the platform celiac associations from other parts of the world.
With this organic system, a huge community is created among families that, in one way or another, suffer the same problem.
Therefore, the Via Families model is a whole universe and ecosystem of associations, entities and companies, which feed each other while giving meaning.
Let’s give an example to illustrate it better. Imagine the profile of a notary who belongs to the tennis club in your city. His children go to a certain school and belong to a celiac association.
In Via Families can find other families with some common aspects and generate positive synergies.
In addition, this kind of information is not personal, so the individual will keep their confidentiality more sensitive such as the phone, the email address, etc.
In this way, Via Families offers a range of options so that families can get in touch and share interests.
Ceo y Fundadora de Via Families.